On September 12 we again open our doors for VA Forward. We bring you another lovely afternoon of business examples, interesting discussions and and networking with professionals from the financial and digital world.
In this episode of VA forward we bring you the ambitious alternative on every level: strategy and design, development, testing and optimization. What if you radically change your business model to conquer the next decade? What if you want to build a new bank in 6 months? What if you use neuroscience to achieve the best results in your digital interaction? We bring you interesting presentations and good networking. Join us on September 12th.
16:00 Word of welcome – Robin Peters
16:10 TD Bank: building a bank in 6 months – Owin Gruters
Recently TD bank chose to move their English branch to a new platform. This platform required the right capabilities to expand their banking proposition to new markets, including The Netherlands. We were proud to be TD's partner in this project. In as little as 6 months we launched an entire savings bank. We will share and discuss the challenges and successes encountered in this project in terms of functionality, processes and technology.
17:00 OFF WITH THEIR HEADS! The Strategy and Architecture of Platform Finance - Toma Lulgjuraj and Joost Broekhuizen
Platform business models are taking over. The Uber's, the AirBnB's, and the Amazon Marketplace's of the world continue to grow and spread to every industry. Finance will be no exception.
In this talk, we will discuss the future of platform modelling in finance. We'll share with you the advantages it presents within your industry - both strategically and technologically - and cover topics like customer experience, brand recognition and trust, and the innovations enabled by modern technologies like headless development, API's, and microservices.
17:30 Finance is an emotional business - Braingineers
Braingineers specializes in utilizing neuromarketing technology for user interaction testing. They explain how the brain fools us sometimes and why neuromarketing is a valuable addition to having a truly objective user testing process.
18:15 Drinks and networking