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ASR Verzekeringen

Online forms in an approachable look-and-feel

ASR insurances introduces the new ASR MultiZeker policy: a new and complete damage insurance package, with unique benefits for the client. This newly developed product seamlessly fits to the demands and requirements of both the client and the insurance consultant. On the ASR Insurances website clients are able to assemble a complete insurance package that fits their needs. The success of using easy accessible forms is proven by the renewed calculation module.


Challenge: online proposition for new product

Most clients use the website for orientation before subscribing for the ASR MultiZeker policy through an insurance consultant. Therefore, the online proposition focuses on creating knowledgeable, enthusiastic prospects for the insurance consultant.


Approach: turning an extensive product into a comprehensible client solutions

A complex set of forms has been transformed into a simple and easy to use whole, completely focused on usability. Radio buttons, checkboxes or drop down menus have all been rendered. Approachability is therefore guaranteed. This rich user experience was realized by smart front-end technical development. The back-end communicates via web services with the ASR calculation module.


Result: front and back end of an intuitive calculation module

After a quick walk- through of a couple of clear steps the consumer not only receives a direct indication of its premium, but also gains a clear insight into the products aspects and applicable discount opportunities. ASR Insurances advises the Insurance consultant on the definitive quotation. The system sends the output of the potential customers selections directly to the insurance consultant.


Virtual Affairs was responsible for the entire project, from concept to implementation of this unique calculation module. Through our innovative perspective on business we supported ASR Insurances to improve their website.

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