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Rebranding Fortis Duitsland

After the acquisition of Gutingia Lebensversicherung AG in 2006 by Fortis, the Europe’s largest life insurance market Germany was subsumed under the name Fortis.

New website

Virtual Affairs developed a completely new website, based on Microsoft CMS. The existing Gutingia content and functionalities, and the interface for the intermediaries successfully migrated to the new CMS 2002 environment, according to the requirements of Fortis.

Online branding

As a financial service provider and insurance company in Germany, Fortis has established clear “brand identity” in Europe’s largest life insurance market. Existing and new systems, content and functionalities were integrated without problems and can be managed from Germany.

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