Traditionally, when it comes to investing, banks focus primarily on the technical and administrative side. When an individual invests, however, it is often because they are trying to achieve a goal. Rabobank wanted to make it relevant to you. So imagine, for example, that you’re saving money for when your children go to college, thinking of buying a second home abroad or getting that car you’ve always wanted. In Rabobank’s new strategy for wealth management, your investment goal comes first.
Delta Plan Online is the new online proposition of Rabobank. Virtual Affairs collaborated with Rabobank on the concept development of this wealth management tool and was responsible for designing the user interface of the on-boarding process and customer environment. Everything was developed based on a ‘touch first’ philosophy, as there will be a strong focus on tablet use.