The international insurance market is changing rapidly. To stay aligned with market trends and opportunities and to capitalise on knowledge and experience gained in the Dutch market, the Achmea International Division decided to invest further in an online label for one of its foreign operating companies. The first step in this strategy was the development of a new front-end insurance platform – a platform that allows marketers to provide a flexible and personalised online experience to their customers. This online insurance platform was launched in Slovakia under a new online Achmea brand called Onlia.
Virtual Affairs was responsible for the design and implementation of the platform which was based on our own InsuranceRight software and methodology and was integrated with the Sitecore Experience Platform. After 9 months of hard work, the new direct writer was successfully launched.