Nineteen different IAK insurance products can now be easily purchased online. What's more, each customer can view their insurance portfolio in their own personal environment and can also make changes simply and easily. The fact that customers have more opportunities to manage their own affairs takes the pressure off IAK's customer service team and allows employees to offer personalised advice in response to complex customer queries, thanks to connections to a number of different systems. And providing more possibilities for self-service results in a higher customer satisfaction rating!
The new IAK user environment is based on the software product InsuranceRight from Virtual Affairs. Enrico Pruis, Commercial Director for Virtual Affairs explains: "InsuranceRight allows us to eliminate several fundamental problems faced by insurance providers. First of all, the time-to-market for new insurance products is hugely reduced. It’s now possible for IAK to launch new products within just a few days. Second, our solution (supported by the powerful Sitecore Experience Platform) puts marketers fully in control. They can launch, test, and optimise campaigns without any assistance from IT. Finally, InsuranceRight makes the insurer's user environment more flexible, making it easier to react to new (market) developments. We are very proud that the Unirobe Meeùs Group (IAK's parent company) has once again placed their confidence in us for this project."