Europeesche is part of the ASR Nederland insurance group and specialises in travel and leisure insurance products and services. Europeesche wanted to set itself apart from the competition by creating a stronger brand and communicating in a more relevant way. With that in mind, they decided to create a new corporate identity where ‘passion’ is a central theme. This theme was chosen because all the employees of Europeesche are passionate about the things they insure.
We were asked to develop the strategy for the online channels, including mobile devices, based on the new corporate identity of Europeesche. We were responsible for the new strategy, the translation of the proposition into both graphic and interaction design as well as the development of a number of customer journeys.