Online Search Engine Marketing

With our broad experience in search engine marketing we can enlarge the number of visitors and the awareness on your website. Virtual Affairs possesses all the knowledge to let your website be found on the internet. We make sure your website gets on top in both the organic as sponsored search results (SEO and SEA). Using web analytics all results can be monitored well and adjusted immediately.

SEO

Search Engine Optimization assures that your website ranks as highly as possible in the search engine results. The architectural method used to construct your website has a large influence on how well it is found. Virtual Affairs focuses on optimizing the texts and creating a solid structure in your website. We enlarge your online popularity using (e.g.) link building. The SEO results can also be used on your website using our conversion solution.

SEA

Virtual Affairs can further increase the visibility of your website in search engines by delivering pro-active Adwords campaigns. Using a fine-tuned strategy for advertorial content and search phrases connected to them, an optimal result is achieved. Doing so, we achieve a higher CTR (click through rate) and conversion. Upon request, Virtual Affairs can completely manage this project for your organization, providing extensive reporting during the entire campaign.

Web analytics

Our eventual goal is to further improve the results of your marketing campaigns. Whether these are transactions, unique visitors or leads. Therefore, it is important to continuously monitor what is happening on your website and how conversion can be improved. We create an analysis of your competitors and look at the ‘findability’ of your website in search engines. Using technical analysis we deliver solid research on how to optimally deliver your technical realization.

The insights delivered based on these techniques is used by Virtual Affairs to continuously optimize your website.