Staples

Higher conversion using a smart e-commerce platform

Staples, previously Corporate Express, is one of the leading suppliers of office supplies to businesses in the world. Sales of both office and computer supplies is delivered both online and offline.

Challenge: A boost for online sales

Staples requested Virtual Affairs to design and deliver an e-commerce platform directed towards businesses. The to be developed platform should boost online sales of graphic tools.

Approach: realization, implementation and innovation 

Virtual Affairs developed their solution based on Microsoft CMS 2002 with support of cross- and up-sell personalization. The connection with four different (SAP) back-office systems has been taken care off. When needed Staples can use the system in several countries. In addition to realizing the platform, Virtual Affairs takes care of continuous innovation and platform maintenance and hosting.

Result: A successful e-commerce platform

For Staples we realized a successful business to business e-commerce platform. The new platform already generates 40% of the sales of graphic tools. Using this electronic support, an ideal cooperation model has been created between Staples and her clients. Supported by lower cost and improved customer satisfaction.