Queens

Queens, a feminine look on insuring

Queens.nl is a new insurance subsidiary of Goudse Insurances, which focuses especially on women. This new insurance agency for women focuses on expanding its market share by launching a new insurance package designed for the feminine business starter.

Challenge: content managing

After the successful introduction of Queens of the Road, the website needed to be expanded with Business Queens. Goudse insurances was looking for a solution to manage content for this particular website. A good coordination a cooperation of all parties involved was crucial.

Approach: components for integration of sales funnels

Virtual Affairs used SiteFinity as a base for the portal. Goudse insurances is now able to re-use images through the components for centralized administration. We were also responsible for the integration of the sales funnels imbedded in the website. We connected the portal to a specially created new page on the existing website

Result: automated premium calculations with under full control control

With Queens.nl we made the successful implementation of Business Queens possible. A website were female entrepreneurs could go to and subscribe for insurance packages. The website offers automated premium calculations directly viewable to the customer. They can now subscribe for insurances both direct as through an insurance consultant. Finally, the marketing department of Goudse insurances has complete control over the content and can add or remove content whenever needed to.