Onebizz.nl

For an by the self-employed

Media organization Reed Business is a part of Reed Elsevier publishing, Onebizz is a full cross-media initiative of Reed Business. This full concept consists our of a magazine, the website Onebizz.nl and events where self-employed entrepreneurs are invited to.

Challenge: Networking with peers

The Onebizz concept was created through brainstorms wherein the target group is taken along. Self-employed people showed to have a need for personal contact, independent information coming from peers, affirmation by peers and support in making clear and balanced decisions. Reed Business chose to launch an online platform offering relevant information from and to the self-employed.

Approach: Meeting and sharing knowledge using online marketing

The self-employed can meet each other and share knowledge on this online platform. The online marketing concept has been created from scratch and was developed by Virtual Affairs Online Marketing Services.

Result: Cross-media platform

Onebizz.nl meets the need of the self-employed to find each other and share relevant information, created by and for the self-employed. Goal of this platform is to reach out to an enlarging target group and provide ‘how-to’ information. As to date, over 3000 members already registered.