Margriet

A place to share

One of Europe’s largest public magazine publishers is the Finish media concern Sanoma WSOY with 230 magazines. One of them is the well-known weekly magazine Margriet. Margriet aims at women and their relations, families and friendships and everything else which they find important in life. Margriet.nl is an online version of this magazine where readers and other visitors can reach each other and have an opportunity to get in touch with other Margriet readers.

Business question: online contact between users and between users and Margriet

Internet plays very important role in the life of Margriet readers. That’s why Margriet asked Virtual Affairs to design a “place to share”: a virtual space where women can share their experience with other women and can inspire each other. It has become a platform with possibilities to meet and talk to other users, which has to attract other users. Functionalities for web-marketing and content management were added for Margriet to be in full control.

Solution: Community Server and .NET

Virtual Affairs developed a solution based on Community Server and Microsoft Content Manager Server (CMS).
We were responsible for:

an online community based on Community Server
the possibility to reply on different topic and news
different online polls, (prize)games and an online shop
a website which is aligned with the content and appearance of the magazine

Result: successful communication platform that promote relations

The website Margriet.nl resulted in:

increased communication with the customer and better understanding of the target group
a website as a familiar part of Margriet
more communication and understanding between the users (Margriet’s customers)
interaction between readers and Margriet

www.margriet.nl
we also created www.margrietsbeterewereld.nl