Heineken Wieckse Zonneradar

A sunny catering platform

Wieckse is one of the beer brands belonging to the Heineken concern and operates in the consumer market with the products Wieckse Witte and Wieckse Rosé. The campaign helps the consumer in finding the sun and caterers and links this to enjoying a Wieckse beer.

Challenge: Real Time Solar Radar

As a part of the campaign, Heineken asked us to develop a SharePoint platform where consumers can check where the sun shines throughout Holland, on their favourite terrace. Data of over 60 weather stations had to be connected to the website by Virtual Affairs, showing them all on a map.

Approach: Cooperation with Heineken and 2009 Amsterdam

Virtual Affairs worked together with Heineken and 2009 Amsterdam. Together we build a SharePoint platform that feed the Flash application through Microsoft Webservices. We delivered:

Automatic updates of data delivered by the weather stations;
Importing content from the Wieckse database;
Connection to KNMI-data;
Connection to Google Maps;
Functional and technical maintenance of the website.

Result: Updates of over 60 weather stations

With zonneradar.nl we delivered a truly unique website. It generates traffic from visitors to bars and restaurants. Visitors can also find real-time information to find the sun at several company locations; while the website is updated every two minutes with the information from over 60 weather stations.