Rots-Vast Group

Being found better by online marketing in a new website

Rots-Vast Groep is a housing broker with 32 locations in franchise agreements. People can come here to find residences for lease or sale throughout the Netherlands. The personal approach is an important focus. The old website was represented poorly in search engines, having a direct negative effect on the Rots-Vast Group prospect generation.

Challenge: Create a new website that people will find

Rots-Vast approached Virtual Affairs with this need: Assure that our website can be found considerably better on the internet for potential clients and use a successful online strategy to accomplish this. The housing broker knew success was imminent using online marketing, but didn’t exactly know how.

Approach: A full-service project

‘ Leasing’, the core business of the Rots-Vast Group, has been chosen as first base for an extensive Google Adwords campaign. In this campaign we discovered keywords that work efficiently and effective. The Rots-Vast Group Marketing Manager was trained in using the CMS correctly and to optimally manage the Google Adwords campaigns. With content and linkbuilding towards the website, the of the website has become optimal.

Result: new website with higher conversion rate

The new Rots-Vast Group website is a full-service solution that services this housing broker for years ahead. Design, realization, training and online marketing has been developed on our account. All this has been integrated with the existing back-office systems used by the Rots-Vast Group. The website has been equipped with a user-friendly and interactive CMS. The online marketing campaign delivered measurable results, conversion and performance of the website have risen considerably. Last but not least, the content and link-building to the website have improved the ‘findability’ of the website with a leap.