Channelright; one Multi-channel front-end entrance
ChannelRight: One front-end for the sales all different insurance products through multiple distribution channels and different labels. This offers suppliers of financial products the opportunity to profit from the chances multi-channel distribution and internet have to offer.
Generic, user-friendly and flexible front-end portals
ChannelRight works with front-end portals (websites) based on the best growth strategy in the insurance industry: Multi-channel distribution. Using ChannelRight, generic portals can be generated that offer products through both direct as indirect channels. These portals support the sales of several insurance products through multiple distribution channels and brands. ChannelRight assures that the front-end websites can be designed and maintained fast, easy and against relatively low costs.
Marketingtool
ChannelRight is a marketing tool which has been specifically developed for the insurance industry. By delivering portals for several labels fast and easy, all products can be offered through both direct channels as indirect channels as insurance advisors, internet brokers and bank shops.
Turning visitors into clients
ChannelRight additionally offers ‘online funnels’ and forms, specifically direct to customer satisfaction, service and conversion. To turn a visitor into a client, ‘customer interaction’ is important. ChannelRight puts the client in the central perspective and makes him part of the brand, for example by a specific experience or an attractive interaction design. Dynamics and actuality within a portal form an essential part of this.